Posted by Robert L Stockham in Independent Grocer
Scan this. Go ahead. If you have a smart phone and a bar code scanning application, you can scan it right from your desk. In case you do not know what this is, it is a QR code. QR stands for Quick Reference and is basically a bar code that holds up to 7000 characters. Developed in Japan in the 90’s, it has really started to catch on here with the addition of bar code scanning technology for i-Phones. This technology has been used for a while for things like Accounts Receivable departments and airline tickets. The availability of smartphone applications has made the QR a technology that is making its way into our daily lives. I created my first QR code as an alternative to making sure their business cards in my pocket. At trade shows and networking events, contacts can scan my QR code to add my information to their phone, visit our website, and forward information to their friends.
Now the QR code is making a huge difference in the way we market products. As an artist, I add them to my pricing tags, so attendees to my shows can pull up my photography website right there in the gallery. But I am not the first. Calvin Klein has replaced its expensive billboards in NYC with QR codes, allowing commuters to scan the code from a train, car or bus, and go right to the website and buy products. I heard that many retailers had started receiving QR code tags on the necks of their fine wine bottles. This allowed consumers to look up the wine’s rating at Wine Spectator or visit the makers site for tasting notes, all from their phone.
I just read a great article in DDI magazine October issue, by George Wishart. In it, he talks about how QR codes are making marketing at the shelf realistic and viable for retailers. Coupon machines and videos in the aisle were never the success that most retailers had hoped, but with the rise of the smart phone, shoppers can now find out more about nutritional values, compare pricing, even get cooking tips. Retailers are finding out that this is a great way to cross merchandise their products, create promotions, and even give sustainability information.
As a retailer are you using QR codes to market to your customers? In the fiercely competitive environment of grocery and retail, a QR campaign could be the technology that gives you the advantage. A QR code in the meat department with a wine recommendation for the tenderloin on sale could add another $10-$20 in the cart. That featured end cap could be just the spot for a QR code with a recipe to increase sales. What about a QR code at the front door that gives customers a shopping list for their Thanksgiving meal basics? Your in-store circular could soon be replaced by a QR code at the front entrance where consumers can see link to your website and see what is on sale this week. How much could save in printing costs over the course of a year? How will you take advantage of this cheap and easy to manage technology to make the most of your consumer marketing?
All WhizFish QR codes and mobile sites are powered by Scan 2 Mobile, one of the top mobile marketing companies in north America and Canada. Here is the new company logo.
Contact us for more information @ 866-336-7795, or firstname.lastname@example.org
It’s a hybrid way of engaging with your target audience. You can have a print medium link to the a web medium and so forth. It is a great way to utilize the web, engage in a fun way with your audience, gain more traffic to a URL, and give/gather information. All the cool kids are doing it (like Jimmy Fallon), why don’t you?
Learn more here.
QR codes are showing up on grocery store shelves like crazy. These codes, when scanned on a smart phone, take shoppers to a mobile website where they can download coupons, review nutritional values, sign up for product information emails, like Facebook pages and join loyalty clubs.
Learn more about putting QR codes to work in your marketing, contact WhizFish @ email@example.com or call 866-336-7795.
QR codes on wine bottles make a great deal of sense. These codes when scanned will take consumers to a mobile site where they can learn about the wine’s qualities, like Facebook pages, sign up for more information and become loyal to the brand.
To build loyalty and increase customer traffic, hair salons are using QR codes in their print advertising. The codes are placed on in-store signage, in direct mail ads, flyers, brochures and more offering product and service discounts, displaying videos, encouraging social media engagement and announcing new services.
Entertainment venues are using QR codes as a way to get people interested in their offerings. From sports to clubs to amusement parks, the QR code is engaging and delivering offers to those who scan it. Here is an example:
Scan the code here:
Fasten your seatbelts because you’re about to be hit by some hard, naked facts, Mobio has mined its servers for Q1 2011 data and has released a report even more jarring than the last. Evidence of increased QR code growth is everywhere; magazines, television, the internet, but each of us is only privy to our own experience. Mobio’s report provides a big-picture view that is as astounding as it is exciting.
The report shows that QR scanning traffic increased 4549% since Q1 2010. Driving this increase in part is a rising number of consumers with scanning capability. Consumers who added QR scanning capabilities during Q1 2011 increased nearly 10 fold versus new users added in Q1 2010. That is an increase of 938%. Exposure and familiarity with QR barcodes, driven by big brand advertising is the leading cause in user registration.
The success of large campaigns like Calvin Klein’s is also a factor driving these numbers: “It was very successful and you will see QR codes continue to be integrated into ourupcoming campaigns.” stated Jennifer Crawford, VP of Corporate Communications, Calvin Klein, New York.
The leading age demographic continues to be the 35-44 year old crowd, however The 55+ age bracket is showed significant growth at 13% versus 11% in December 2010.
Women continue to dominate QR code scanning (68%), and have increased their dominance since 2H 2010 by 5%. As a group, they show a higher interest in the ease of collecting information on products and services, entering contests, and making purchases using their
Receiving information on a product or service remains the leading scan resolve. However, although payment scans only represent 6%, they have grown 256% from Q1 2010 to Q1 2011.
It would appear that on the whole people are becoming more comfortable with making payments from their smartphone.
Those are the facts right in front of you, naked and vulnerable. Draw your own conclusions.
from Bar Code News