Publishers are breathing new life into their medium with QR codes as seen below from the Toledo Blade. Readers scan the codes with a smart phone and are taken to mobile web pages right on their cell. The publisher can share stories, videos, announcements, special events, contests and much, much more.
Smart publishers are also using QR codes to drive readers to an app (seen below) or as a value-added service for advertisers who need to make an impact on their prospects.
Use your Droid or i-Phone and scan the app in this image: