Details are sketchy but it seems that PayPal will be using QR Codes as it moves offline with its new payment technologies but not for payment. A new PayPal hype movie shows a shopper walking into a store and scanning a QR Code (image below) to receive a discount. The shopper is then seen paying for the item with their PayPal account. Apparently more will be revealed at the X.commerce Innovate Conference October 12-13 in San Francisco. For now there is the PayPal blog post which includes the hype movie.
This doesn’t appear to have anything to do with the QR Codes that PayPal’s owner eBay is using in its “When it’s on your mind, it’s on eBay” campaign. The campaign kicks off shortly with a blitz of TV and online ads without QR Codes but the outdoor display ads will use them to resolve to custom eBay landing pages. eBay says it will unveil the outdoor ads in New York, Chicago, San Francisco and Los Angeles beginning October 17.
Most brands are looking for the best way to grab the attention and engage mobile customers. It can be tough for sure.
We at WhizFish/Scan2 Mobile have found that the quickest and most surefire way to begin a mobile marketing campaign is with contests or deep discounts ala “deal of the day”.
Here is an example of a “green” contest rolled out for Heinz Ketchup:
When you scan the code on the bottle, you are taken to the contest site:
Put a contest, sweepstakes or “deal of the day” package together and watch your mobile audience grow. Contact us and we’ll show you how. 866-336-7795.
QR Code driven payment systems
This was written by my friend, business partner and one of the greatest marketing/tech minds you’ve ever encountered, Riel Roussopoulos, founder and CEO of Scan2 Mobile.
One of the most successful integrated payment systems has quietly been launched by a decidedly not tech company, Starbucks
And it’s already processing millions of transactions per month.
There are several stories worth a read on Mashable, but I’ll save you the trouble. In short, Starbucks already had their loyalty card program with a stored value component. All they did was add QR codes to the cards and Voila .. a payment system driven by QR codes.
The thing I find the most interesting and applicable to our platform is how they were able to capitalize on existing loyalty members to quickly catapult their membership club into the mobile space.
This can be applied to other loyalty programs and best of all, using our system and particularly our social points, we can add social incentives to the list of things that you can earn reward points for in major chains.
So, sharing a link to an offer page for example, becomes something that they can earn points for evey time someone clicks on the link. Same with scanning codes, give them points for each new code they scan, each Facebook like they do or every comment they leave.
Now, using your existing rewards system create a conversion ratio where they can cash in their social points for your loyalty points that can be redeemed for merchandise. Good as having your own currency at that point, think of how social Facebook gets when there are incentives to share links with your friends.
If your company has an existing loyalty program, talk to us about leveraging it across your mobile
There are innumerous ways to use QR codes in the real estate business. We picked the top 5 that will help realtors and buyers and sellers “engage”.
1. Lawn Signs: This is the obvious one. Consumers like to get as much
information as possible before calling a sales person (you BTW). A QR
Code on your sign riders instantly provide your hottest leads, those
driving around looking for homes to buy, with all the info needed
about that property. Price, interior photos/video and community info
are typically things not on a lawn sign and by leveraging a QR Code you
are really giving the consumer what they want when they want it.
2. Business Cards: Another no brainer. But don’t just link the business
card QR to your website that will lead to the exact same info on your
business card. Try this strategy. Record a video that you upload to
YouTube that is 100% specific to the fact that they got your business
card and scanned it. For example the beginning of the video could say
“Thanks so much for taking the time to scan the QR Code on the back
of my business card it was great meeting you in person…”. Then offer
them other resources like your Facebook Page, Blog or Twitter account
letting them know that you want to connect where THEY want to
3. Direct Mail: Tracking ROI through the mail is now actually very easy
using QR Codes. On your “just listed” cards use it to send them to the
mobile optimized site for that new listing. If you are looking to
generate leads and new business do a video unique to the mail
campaign similar to the business card strategy. For example you’re
doing a mailing to Cypress Creek…start the video with “One of the
things I love about working in the Cypress Creek area are the
people…” Then tell them when the time comes to list their home, they
deserve to work with a Realtor who leverages the latest online and
offline marketing. Include images and video of the neighborhood to
really give it that hyper local touch. Offer up all of your contact info
and social media URL’s in the video and on the mail itself.
4. Property Flyers: Another no brainer. This is another opportunity to
leverage video. Link to a full video tour or PDF slideshow of the home
on your YouTube channel.
5. Your Vehicle: The strategy with this QR Code is similar to the business
card. Address that you appreciate them taking the time to scan the
QR Code on your vehicle. Tell them if they are looking for a tech savvy
agent to meet their buying or selling needs you’re the one they should
contact when they are ready
Publishers are breathing new life into their medium with QR codes as seen below from the Toledo Blade. Readers scan the codes with a smart phone and are taken to mobile web pages right on their cell. The publisher can share stories, videos, announcements, special events, contests and much, much more.
Smart publishers are also using QR codes to drive readers to an app (seen below) or as a value-added service for advertisers who need to make an impact on their prospects.
Use your Droid or i-Phone and scan the app in this image: